10 reasons why name badges are important for your business

May 2, 2018

Name badges may seem like a small thing but there’s significant benefits to your business in using them…

Here are a few reasons why name badges are important to your business:

1. Name badges helps your customers to easily find and identify your staff

Having customers easily and personally identify your team members by name is a no brainer! It’s the start of building rapport, key to sales.

With the growth of online marketing and e-commerce, often the reason people come to stores is for the personal experience, so start on the right foot and make identification easy!

Your customers also then have a name for their next purchase. For example, “Yes, Bob helped me last time – he was fantastic!” Your customers will have a name if they want to praise your staff’s service and it might even be the reason for coming back to your store for the next purchase…

 

2. It boosts confidence & provides accountability

A name badge can instill confidence in your team as you are giving them authority to represent your company to customers. It also has some accountability about it – if their name is “out there”, they know they should be on their best behavior!

 

3. It boosts professionalism

When your team put a name badge on their uniform, they’re automatically more professional! They look professional and they become more accountable.

 

4. Better accountability

It’s frustrating when your customers complain about bad service from your employees, but what’s more frustrating is if you can’t identify the person being complained about. Giving them a name makes them more aware of how they should act and treat a customer since they could be called upon anytime.

 

5. It builds company recognition

Name badges can have your company logo and tag line on them and is in a way a walking advertisement. Your team simply wearing their name badges going to and from work, or even just while grabbing lunch, helps promote your company continuously, free of charge!

Name badges are a simple solution to industries who are finding they need to be more focused on customer service because of the strong competition eCommerce provides.
Patrick Australia has been manufacturing name badges for Australian businesses, locally for three generations. We also believe in great customer service – and that’s why we’re local! Contact us today for a quote.

 

6. It boosts your staff’s confidence

A name badge can instill confidence to your staff as you are giving them authority to represent your company to (potential) customers. It also has some accountability about it – if their name is “out there”, they know they should be on their best behavior!

 

7. It boosts professionalism

When your people put a name badge on their uniform, they tend be more professional – every employer should want their employees to be on their very best!

 

8. It is an engagement tool

Some customers will find it hard to address your employees by just calling out “Hey!” it sounds a bit rude, doesn’t it? Instead of your employee introducing himself every time a customer walks in, it’ll be on the customer to call them out in case they need help with something – saves your employee and customer a lot of time!

 

9. Better accountability

It’s frustrating when your customer’s complain about a bad service or a rude treatment from your employees, but what’s more frustrating is if you can’t put a name on the person being complained about. Giving them a name makes them more aware of how they should act and treat a customer since they could be called upon anytime.

 

10. It builds company recognition

Name badges has your company logo in it and is in a way a walking advertisement – to people who aren’t familiar to your business and to places your ads have not reached – through your employees by just wearing their name badges going to and from work or even just by grabbing lunch from somewhere. This is beneficial to your business as it helps promote your company continuously, free of charge!

Name badges are a simple solution to industries who are finding they need to be more focused on customer service because of the strong competition eCommerce provides. Patrick Australia has been manufacturing name badges for Australian businesses, locally for three generations. We also believe in great customer service – and that’s why we’re local! Contact us today for a quote.